Your Campground’s Website

Now that you’ve narrowed down your choice of campground to two or three, it’s time to investigate their websites. Many campground owners have paid good money for their website, whether it was professionally coded or the made by the owner themselves with one of the many easy-to-use website design services on the market.

Every campground website is a little bit different. Some are bright and colorful with lots of photos. Others are matter-of-fact, simple, with no frills. Most are well done, some are not, and some offer promises of exciting campground getaways more thrilling than a neon underwater roller coaster that they can realistically never deliver on.

I’ll you what I’ve noticed that they all have in common.

No voice. No personality. No story.

People want a story and your campground has one. Whether you’re a family-owned business about to enter your 50th summer, or someone who just purchased a campground - the story is there. The personality, the culture of your campground can’t be displayed in images. It isn’t a list of amenities or how many sites you offer and their dimensions. These are all 100% necessary pieces of information that your customers want, but they say nothing about what you really to offer.

That’s where good copy-writing comes in. Good copy can do more than relay information. It can transform simple words into pictures in the mind’s eye. It can tell the story of your campground in a voice that really tells your future campers what you’re all about.

You need to show every RV enthusiast out there what it is that makes your campground special, what is going to make them come back again before they’ve even visited.

You need good copy to stand above the rest.